Emerging market development of aflatoxin-free groundnuts for low-income consumers in informal, high density settlemen
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Kai Mausch, Michael Hauser. (16/4/2019). Emerging market development of aflatoxin-free groundnuts for low-income consumers in informal, high density settlemen.
Addressing nutritional deficits in urban informal settlements has so far been restricted to health workers and free clinics that usually offer supplements paid for by NGOs or the public sector. This activity will try to establish a business case to cost-effectively allow the private sector to serve these populations with healthy and nutritious food options. Informal settlements 2 have not yet been explored in any depth as potential market outlets and their functioning and interactions are just being better understood. The testing of these options and the resulting consumer responses will enable to (re)organize the groundnut supply chain to better serve a broader population and transform ‘food deserts’ in informal settlements. By using our insights into food choices and customizing messaging options to food choice motives of a customer segment that has not yet been explored we will facilitate rapid market penetration and de-risk private sector engagement with this emerging consumer segment.