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dc.creatorKassie, Girmaen_US
dc.identifier.citationGirma Kassie. (5/11/2019). Developing marketing models for fattened and breeding small ruminants: Report of a Scoping study report.en_US
dc.description.abstractOne important intervention in the Small Ruminant value chain Transformation Project in Ethiopia (SmaRT Ethiopia) under the CGIAR Research Program (CRP) Livestock is developing marketing models for major products. This report presents the observations made in a scoping study aimed at understanding the characteristics of the CBBP and fattening activities as business and the marketability of the products. Focus group discussions were conducted in November 2019 in three out of the four selected value chain sites; i.e., Abergelle, Bonga, and Doyogena. We already have rich data and information on the activities and farmers in Menz. This report documents the information shared by farmers on their selling decisions, marketing strategies, the use of market intelligence or collective action. A SWOT analysis of sheep/goat production and marketing was also conducted with the sheep and goat producers. The reports concludes with outlining major challenges and suggested interventions.en_US
dc.subjectcommunity-based breeding programme (cbbp)en_US
dc.subjectmarketing modelen_US
dc.titleDeveloping marketing models for fattened and breeding small ruminants: Report of a Scoping study reporten_US
dc.typeInternal Reporten_US
cg.creator.idKassie, Girma: 0000-0001-7430-4291en_US
cg.subject.agrovocsmall ruminantsen_US
cg.contributor.centerInternational Center for Agricultural Research in the Dry Areas - ICARDAen_US
cg.contributor.crpCGIAR Research Program on Livestock Agri-Food Systems - Livestocken_US
cg.contributor.funderInternational Livestock Research Institute - ILRIen_US
cg.contributor.projectCGIAR Research Program on Livestock Agri-Food Systemsen_US
cg.contributor.project-lead-instituteInternational Center for Agricultural Research in the Dry Areas - ICARDAen_US
cg.coverage.regionEastern Africaen_US
dc.identifier.statusOpen accessen_US

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