Scaling Readiness Communication Strategy
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Marc Schut, Cees Leeuwis, Jacob Van Etten, Murat Sartas. (5/2/2020). Scaling Readiness Communication Strategy.
Scaling Readiness aims to support organizations, projects, and programs in achieving their ambitions to scale innovations. It encourages critical reflection on how ‘ready’ innovations are for scaling and what appropriate actions could accelerate or enhance scaling. It provides scientific tools to support decision making on what scaling bottlenecks to address, what could be the most cost-effective scaling strategy and which partners to engage. Through its standardized data collection and analysis approach, Scaling Readiness can be used to monitor a portfolio of innovation and scaling investments at program or organizational level. It also supports prioritization, and decisions on advancement of those innovations that can achieve societal outcomes at scale in the most resource efficient way.
Van Etten, Jacobhttps://orcid.org/0000-0001-7554-2558
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