SKiM - 2020 Virtual Learning Route Social Media Toolkit

Abstract

A Social Media Toolkit provides guidance for project partners to promote materials and disseminate information through popular social media websites. The guide breaks down the building blocks of format and content of messages, and provides instructions on proper dissemination depending on the social media platform.

The objective is that by using the toolkit, project partners can save time in communication tasks and maintain a cohesive tone and image across social media platforms. Sourcing the content from the toolkit standardizes product promotion, ultimately increasing the clarity of the message to the target audience.

This toolkit has been designed to promote in particular the Virtual Learning Route (VLR) event, completed as part of the Strengthening Knowledge Management for Greater Development Effectiveness in the Near East, North Africa, Central Asia and Europe (SKiM) project. The VLR was part of a process to identify best practices in knowledge management (KM).