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dc.creatorLala-Pritchard, Tanaen_US
dc.date2015-03-31en_US
dc.date.accessioned2016-02-01T21:26:46Z
dc.date.available2016-02-01T21:26:46Z
dc.identifierhttp://drylandsystems.cgiar.org/sites/default/files/BrandingGuidelines.pdfen_US
dc.identifierhttps://mel.cgiar.org/reporting/download/hash/K4YY7YRRen_US
dc.identifier.citationTana Lala-Pritchard. (31/3/2015). Dryland Systems Branding Guidelines.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.11766/3235
dc.description.abstractThe overall objective of this document is to articulate and establish a unique visual identity and style guidelines for the CGIAR Research Program on Dryland Systems that will be applied to all printed and digital communications. The consistent usage of messaging, vocabulary, and visuals across all Dryland Systems communication activities – campaigns and products (print, online, and multimedia) will help build a strong brand for Dryland Systems with a positive image and buy-in from its stakeholders. The program’s perception is critical to its overall success – in terms of on-ground implementation and in mobilizing resources as the program progresses. To this end (solidifying recognition of the Dryland Systems brand), the new visual design will provide a clear, comprehensive, and unifi ed visual language for the organization when communicating externally.en_US
dc.formatPDFen_US
dc.languageenen_US
dc.rightsCC-BY-NC-ND-4.0en_US
dc.titleDryland Systems Branding Guidelinesen_US
dc.typeInternal Reporten_US
cg.subject.agrovoccommunicationen_US
cg.contributor.centerCGIAR Research Program on Dryland Systems - DSen_US
cg.contributor.crpCGIAR Research Program on Dryland Systems - DSen_US
cg.contributor.funderNot Applicableen_US
dc.identifier.statusOpen accessen_US


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