Show simple item record

dc.creatorLala-Pritchard, Tanaen_US
dc.identifier.citationTana Lala-Pritchard. (31/3/2015). Dryland Systems Branding Guidelines.en_US
dc.description.abstractThe overall objective of this document is to articulate and establish a unique visual identity and style guidelines for the CGIAR Research Program on Dryland Systems that will be applied to all printed and digital communications. The consistent usage of messaging, vocabulary, and visuals across all Dryland Systems communication activities – campaigns and products (print, online, and multimedia) will help build a strong brand for Dryland Systems with a positive image and buy-in from its stakeholders. The program’s perception is critical to its overall success – in terms of on-ground implementation and in mobilizing resources as the program progresses. To this end (solidifying recognition of the Dryland Systems brand), the new visual design will provide a clear, comprehensive, and unifi ed visual language for the organization when communicating externally.en_US
dc.titleDryland Systems Branding Guidelinesen_US
dc.typeInternal Reporten_US
cg.contributor.centerCGIAR Research Program on Dryland Systems - DSen_US
cg.contributor.crpCGIAR Research Program on Dryland Systems - DSen_US
cg.contributor.funderNot Applicableen_US
dc.identifier.statusOpen accessen_US

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

DSpace software copyright © 2002-2016  DuraSpace
MELSpace content providers and partners accept no liability to any consequence resulting from use of the content or data made available in this repository. Users of this content assume full responsibility for compliance with all relevant national or international regulations and legislation.
Theme by 
Atmire NV