Towards an innovative olive oil value chain in Beni Khedeche area, Governorate of Medenine, South East of Tunisia

Abstract

This article defines processes of the olive oil value chain (OVC) in the Governorate of Medenine, south-east of Tunisia. Based on semi structure interviews and participatory multi stakeholders workshops associating main actors, OVC has been analysed and described to establish linkages among chain actors and activities. A SWOT analysis was carried out to evaluate the strengths, weaknesses, opportunities and threats of olive oil value chain. Based on the platform innovation already implemented in a partnership approach with main actors of the value chain, an innovative value chain (IVC) was proposed to strengthen farmers’ associations and cooperatives and to increasing profitability of OVC.