Show simple item record

dc.contributorZeleke, Mulukenen_US
dc.creatorWamatu, Janeen_US
dc.identifier.citationJane Wamatu, Muluken Zeleke. (30/12/2021). Interactive Community Radio Program: An Approach to Integrating an Entrepreneurial Culture in Sheep Fattening in Ethiopia.en_US
dc.description.abstractCommunicating information on agriculture innovations to farmers has relied on extension services which limits the number of farmers reached. Radio remains the most cost-effective means of building awareness and supporting the adoption of new farming practices by small scale farmers in Ethiopia. Although radio is the most popular mass medium, agriculture programming is executed with little participation from the farmers and extension agents. Broadcast media houses hardly undertake surveys for agricultural programmes to find out the effectiveness of the programmes aired. The International Center for Agricultural Research in Dry Areas (ICARDA) in collaboration with Bonga Agricultural Research Center is working with Southern Radio and Television Agency to broadcast topics on improved and market-oriented sheep fattening practices and technologies in five zones in the Southern Nations, Nationalities, and Peoples' Region (SNNPR) of Ethiopia. The radio programs are broadcast in five local languages: Kafinon, Bench, Chara, Naoo and Sheko, of southwestern Ethiopia. The radio resource packs include improved and best fattening practices, market information, entrepreneurship skills, success stories, collective action by way of groups or cooperatives, extension services and private sectors engagement on improved fattening business. The live discussions and question by entertainment ways are creating interest to follow the programs. The key radio programming principles are a systematic agenda, action-oriented programming, and sufficient repetition for mastery of concepts and action, and message revision based on listener feedback. The rationale for using radio in extension and advisory services came from an understanding that radio is an excellent, cost-effective means of sharing knowledge, building awareness, facilitating informed decision-making, and supporting the adoption of new practices and technologies by small-scale farmers. This study, therefore, provides an insight into best approaches to agricultural programming for radio stations and stakeholders in the sheep fattening sector.en_US
dc.subjectresilient agrifood systemsen_US
dc.titleInteractive Community Radio Program: An Approach to Integrating an Entrepreneurial Culture in Sheep Fattening in Ethiopiaen_US
dc.typeInternal Reporten_US
cg.creator.idWamatu, Jane: 0000-0003-3544-6718en_US
cg.subject.agrovocpoverty reductionen_US
cg.subject.agrovocgoal 1 no povertyen_US
cg.contributor.centerInternational Center for Agricultural Research in the Dry Areas - ICARDAen_US
cg.contributor.centerBonga Agricultural Research Center - BARCen_US
cg.contributor.crpCGIAR Research Program on Livestock Agri-Food Systems - Livestocken_US
cg.contributor.crpResilient Agrifood Systems - RAFSen_US
cg.contributor.funderCGIAR Research Program on Livestock Agri-Food Systems - Livestocken_US
cg.contributor.projectCGIAR Research Program on Livestock Agri-Food Systemsen_US
cg.contributor.project-lead-instituteInternational Center for Agricultural Research in the Dry Areas - ICARDAen_US
cg.coverage.regionEastern Africaen_US
dc.identifier.statusOpen accessen_US
cg.subject.sdgSDG 1 - No povertyen_US
cg.subject.actionAreaResilient Agrifood Systemsen_US
cg.subject.impactAreaPoverty reduction, livelihoods and jobsen_US

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

DSpace software copyright © 2002-2016  DuraSpace
MELSpace content providers and partners accept no liability to any consequence resulting from use of the content or data made available in this repository. Users of this content assume full responsibility for compliance with all relevant national or international regulations and legislation.
Theme by 
Atmire NV