Final Report - Gender Responsive Communication Tools and Approaches for Scaling the Triple S Technology in Ethiopia and Ghana

Margaret Anne McEwan, Sarah Mayanja, Mihiretu Cherinet, Frezer Asfaw, Tom van Mourik. (14/2/2020). Final Report - Gender Responsive Communication Tools and Approaches for Scaling the Triple S Technology in Ethiopia and Ghana. Lima, Peru: International Potato Center (CIP).

Abstract

Findings from the study indicate that the face to face communication channels was the most preferred by both men and women in Ghana and Ethiopia. Radio was not perceived to be a channel of choice for women given challenges related to access to radio sets and accessories and timing of the programs. Video was considered to be a new and educative channel especially by men who likened it to being in a classroom but was mostly appreciated by women in Upper West region, Ghana.