Transdisciplinary Approaches for Market Intelligence Research: Theory, Practice, and Implications for Designing Product Profiles in Crop Breeding
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Daniel Amoak, Dina Najjar, Brian Belcher, Melanie Connor, Vishnuvardhan Reddy Banda, Bela Teeken, Dean Muungani. (30/11/2023). Transdisciplinary Approaches for Market Intelligence Research: Theory, Practice, and Implications for Designing Product Profiles in Crop Breeding.
Abstract
Feeding the world’s poor within sustainable limits remains one
of the lingering global challenges that necessitate urgent attention
(Intergovernmental Panel on Climate Change [IPCC], 2022).
Addressing universal challenges such as food insecurity and
climate change calls for wide-ranging perspectives and
collaborative solutions at both international and global scales
(McBean, 2021). Such a complex problem transcends
geographical, cultural, and disciplinary boundaries, making it
imperative for researchers, scientists, and development
practitioners to draw upon a diverse array of expertise and
knowledge from various disciplines (De Grandis & Efstathiou,
2016).
Transdisciplinary research (TDR), which hinges on knowledge
co-production, context-specificity, pluralism, goal orientation,
and interactivity (Norström et al., 2020), has gained traction in
the last three decades in both science and policy and is
increasingly deployed to address crucial challenges, including
those in agri-food domains. This research lens captures the social,
cultural, and biophysical complexities of agrarian environments
(De Grandis & Efstathiou, 2016; von Wehrden et al., 2019).
Academic and non-academic actors alike are essential to
advancing this process, through the sharing of insights to
improve methodologies and strategies.
Crop breeding is one area of research that has the potential to
improve livelihoods and stimulate social change in the face of
burgeoning climatic stressors (He & Li, 2020). Since the start of
the 21st century, crop breeding has experienced remarkable
transformations. Amid rising food insecurity and climate change,
seeds well adapted to climatic stressors are seen as a pathway to
climate resilience and development (Marimo et al., 2021). Many
initiatives and programs corresponding to large-scale seed
breeding have failed to include the needs, preferences, and
selection criteria of women (Tarjem et al., 2023). The systematic
exclusion of women and other minority voices may be linked in
part to their limited representation in agri-food systems
governance (Amoak et al., 2022), as well as programs bereft of
research designs that embrace a plurality of views. Moreover,
concerns arise that such a lack of diverse perspectives could
cause “discourse inertia,” whereby ideas become stale and
constantly reproduced (Méndez et al., 2022), which in turn could
hamper CGIAR’s breeding targets1
.
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Najjar, Dina https://orcid.org/0000-0001-9156-7691
Teeken, Bela https://orcid.org/0000-0002-3150-1532
Teeken, Bela https://orcid.org/0000-0002-3150-1532