Study shows consumer acceptance to diversify staples with smart foods
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Citation
Joanna Kane-Potaka. (8/3/2019). Study shows consumer acceptance to diversify staples with smart foods. Hyderabad, India: International Crops Research Institute for the Semi-Arid Tropics (ICRISAT). URL: https://www.icrisat.org/study-shows-consumer-acceptance-to-diversify-staples-with-smart-foods
Abstract
A study in Tanzania and Myanmar analyzed consumer acceptance of pigeonpea, millets and sorghum in a variety of forms in both rural and urban markets. The crops were trialed to diversify staples to improve nutrition and through modern convenience products to assess agribusiness potential. The study showed that when prepared in culturally sensitive ways, Smart Foods excited consumers and were significantly more nutritious.
