Deliverable achievement report - D6.1.2 Consumers' appreciation report - final version- images revised

Abstract

All the three wave surveys were completed, and some partners performed further tests, such as concept and product tests with the first products, especially on the occasion of events. It is important to underline that, for a precise purpose, the panels of respondents included mostly consumers with a University-degree, and a smaller share of consumers with a High School degree. The reason for this was the need to assess the preferences of consumers that have the possibility to actually purchase the product – thanks to their socio-economic condition – and can therefore express matter-of-fact opinions. In addition to the 3 rounds of surveys, partner Birrificio Emiliano designed, made and tested – with success - a special bread made with beer (malt) dregs, and a focus comparative analysis among countries was made starting from the second-round survey data.